June 2009
14 posts
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Starbucks Gossip: "From the Comfy Chair": Juan... →
It’s about more than the product. This article does a wonderful job of outlining how every aspect of the customer experience is important.
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Technology is supposed to be the tool, not us! -... →
Veronica Belmont illustrates a great idea that fails in execution. Remember. Technology is the tool, not the goal.
May 2009
13 posts
Visual Culture » It’s All About Perspective →
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Watcharielwaldman:
Cupcake Library TV » Red Velvet (zombie) Cream Cheese
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Trader Joe's: A Company that "Gets It"
Those of you that follow my blog, know that I am a very strong advocate of what I’ll call the “customer experience”. How much do you drive your customers up the loyalty scale toward advocate or evangelist. This goes beyond well beyond what is typically thought of as customer loyalty. Let me give two examples.
I use Avis for my car rentals. In my mind, I could easily substitute...
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Goodbye Bull's Eye
I live in Minnesota. For me, Target is a hometown brand that I’ve been familiar with forever. The bull’s eye is what I look for. Reuter’s however, has just reported that Target Corp. is revamping its private label brand, eliminating the red bull’s eye with a colorful arrow that says “up & up,” the brand’s new name, Reuter’s reports.
“We believe that...
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Editorial Counterpoint: Merchants need a break as... →
In its May 7 editorial, the Star Tribune endorsed the Credit Cardholders’ Bill of Rights, arguing that it offered long-needed reforms to the credit-card market in the United States. The recent passage of this landmark legislation is a step in the right direction, but reforming the law relating to credit-card charges imposed on cardholders leaves completely unregulated the credit-card charges...
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Editorial: Credit-card reform deserves to pass →
Editorial from Minneapolis Star Tribune on Credit Card Reform
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Interesting article on a recent GAO study regarding interchange.
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